Where did that name come from?

There was a recent discussion on where snack cakes got their name... particularly the "Ding Dong" so here it is....

Hostess ® Ding Dongs ®

Ding Dongs - enrobed with chocolate coating, with rich and majestic crème filling, you can't help but feel like royalty when you bite into one. In fact, when they were first introduced, they were actually called King Dons in some parts of the country (and Big Wheels in some regions),

The name Ding Dong came from the chiming bells used in Hostess' first television commercials and you'll be singing a happy tune every time you polish off a package. Nibble them slowly, like a king or queen, and savor the creamy goodness of every morsel, or bite right into that creamy center and get a mouthful of chocolate goodness.